I've mentioned news of this and I know it is going to be BIG! Start packing your bags and preparing your vacation to Memphis this August! See a snippet from the weblink I've found and read more by clicking into the link.
You may want to pay special attention to the COMPETITION - Elvis impersonators can compete in the "Ultimate Elvis Tribute Artist Contest." Regional winners from a 20-city tour will compete for more than $10,000 in prizes and a recording session in a finale during Elvis Week, an annual Graceland confab filled with special events."Sounds good to me!
By Theresa Howard, USA TODAYNEW YORK — The folks who market the late Elvis Presley on Monday will unveil the first national ad campaign for Graceland, The King's 13-acre estate in Memphis, in an effort to rock 'n' roll tourism there this summer and strike up the brand.TV spots and a dedicated website will feature the theme "Discover your Inner Elvis" in a summer-long promotion that also commemorates the 30th anniversary of Presley's death."We consider it our responsibility to share the legacy of Elvis with visitors," says Paul Jankowski, chief marketing officer of Elvis Presley Enterprises.Graceland was Presley's primary residence during the 20 years leading up to his death in August 1977.It's an important source of revenue for EPE and its parent company CKX, whose assets also include American Idol and marketing rights for boxer Muhammad Ali.FIND MORE STORIES IN: Elvis Presley | Graceland | American Greetings | CKX | EPETourist spending at Graceland rose 12.1%, to $13 million, in 2006 vs. 2005, CKX reports. Many visitors paid the highest fee for VIP tickets that, among other things, enabled them to go to the front of the lines.But attendance was flat at 554,193, which the company says was partly due to high gas prices.Still, CKX is investing heavily to generate interest in The King.
Major ad push on tap for Elvis, Graceland - USATODAY.com
technorati tags:elvis, impersonator, national, ad, campaign, Graceland, Memphis
